Baby > Baby Care

ATTITUDE Baby Wipes are made from plant-based materials and use worry-free, natural ingredients. They’re also biodegradable and compostable, making...

ATTITUDE Baby Wipes are made from plant-based materials and use worry-free, natural ingredients. They’re also biodegradable and compostable, making...

Designed for babies with odor and fragrance sensitivities, this ultra-gentle, natural and fragrance-free cleansing formula is perfect for your litt...

Designed for babies with odor and fragrance sensitivities, this ultra-gentle, natural and fragrance-free cleansing formula is perfect for your litt...

ATTITUDE’s baby leaves™ natural and fluoride-free toothpaste is perfect for introducing your child to the lifelong practice of healthy dental habit...

ATTITUDE’s safe and effective baby leaves™ Natural Air Purifier features activated carbon to naturally absorb and purify the air of unwanted contam...

ATTITUDE’s safe and effective baby leaves™ Natural Air Purifier features activated carbon to naturally absorb and purify the air of unwanted contam...

ATTITUDE’s safe and effective baby leaves™ Natural Air Purifier features activated carbon to naturally absorb and purify the air of unwanted contam...

ATTITUDE’s safe and effective baby leaves™ Natural Air Purifier features activated carbon to naturally absorb and purify the air of unwanted contam...

 Keep their skin feeling and smelling natural with ATTITUDE’s baby leaves Fragrance-free Natural Body Lotion.

ATTITUDE’s baby leaves™ Natural Body Lotion brings serenity to sleepy-time, day or night, moisturizing and protecting her skin with almond milk and...

This flower is packed with “golden” properties: known for its calming, regenerative and antioxidant properties, it’s been used for centuries in ski...

Dermatologically-tested and made using only 100% worry-free, natural, and EWG VERIFIED™ ingredients like calendula and blueberry leaf for their ski...

Natural Bubble Wash is worry-free, safe and gentle on your child’s skin, and it is made with hypoallergenic, natural ingredients to get them ultra-...

Snuggle Time Body Lotion is a gentle, soothing daily moisturizing cream for your baby and entire family. Designed with baby’s sensitive skin in min...

Our lightweight, everyday Baby Lotion gives instant, long-lasting hydration and replenishes the natural moisture of a baby’s delicate skin. Enjoy o...

Out with the talc! This talc-free, mess-free alternative to baby powder goes on as a cream and transforms into a velvety finish to minimize chafing...

Our baby-friendly, family-loved SPF 50 sunscreen uses 100% mineral, non-nano zinc oxide for broad-spectrum UVA/UVB protection. This lightweight, fa...

Our nourishing, extra-rich Baby Balm is the ultimate in hydration, with plant-derived ingredients to comfort even the most sensitive skin.

Our lightweight, multipurpose, and fragrance-free Baby Oil locks in moisture and supports the baby’s developing skin with hydrating plant-derived i...

Truth: Growing and giving birth to baby is magical, but it can do a number “down there.” If we could write a vajingle for this salve — and play it ...

Chubby and dimpled? Yes. Red and irritated? No. Being a brand new human is tough — so diaper cream should be as gentle as it is effective. And whil...

Honest Wipes provide the convenience of a disposable cloth baby wipe in a biodegradable* & plant-based alternative.

Ever feel rejuvenated after taking a bath? Well, babies do too! Formulated with only natural ingredients like blueberry leaf extract, ATTITUDE's un...